ROLLOVER Dog Food – Beef – for All Life Stages

$5.49 CAD$13.99 CAD



Beef Dog Food

Rollover Premium Beef Dog Food is an all-natural, fully cooked, completely balanced, semi-soft dog food made in Canada with ingredients sourced from human-grade facilities (we NEVER use rendered materials). This premium food is 50% Alberta beef organ meats (heart, lung, liver and kidney) blended with Canadian-grown whole grains to produce a delicious, high protein, lower fat food. As with ALL Rollover dog foods, our Beef dog food is made with a single source of meat protein and is highly digestible, therefore less food is needed to meet your dog’s daily nutritional requirements (which also means less yard clean-up!).
Rollover dog foods contain NO bone meal, meat meal, artificial flavours, corn, soy, fillers or risk materials. Rollover’s unique cooking process ensures shelf stability and freshness. To maintain this freshness after opening, Rollover dog food needs to be refrigerated (in an air-tight container or zipper bag). The food will remain moist and tasty for 10-14 days after opening; rolls can also be frozen for prolonged storage.

Beef (liver, lung, heart & kidney), whole wheat flour, whole eggs, sucrose, oat flakes, salt, whey protein, vitamin supplements (D3, B1, B2, B6, B12, C), folic acid, biotin, choline, trace minerals (calcium, manganese, zinc, iron, copper)
Organ meats are considered ‘super foods’ due to their high protein content and nutrient density, specifically:
Beef Heart is very high in protein and low in fat with high levels of CoQ10 (an excellent antioxidant that is vital for the immune system and also boosts stamina and endurance), iron and Omega 3’s (beneficial for the functioning of the immune system, nervous system and heart; aid in easing inflammation in the joints and skin irritations; support brain development of puppies & fetuses). It is also a good source of B vitamins, folic acid, selenium (required for immune and thyroid function), phosphorus, zinc, and amino acids.
Beef Lung is a high protein, low fat organ meat that is a very good source of both Vitamins C (improves immune function, helps to increase blood levels of antibodies) and B12 (essential for growth and cell reproduction) as well as niacin, iron, phosphorous and selenium.
Beef Liver is an excellent source of iron, Vitamin A (plays a major role in digestion as well as function of the retina; helps to keep coat and skin healthy) and folic acid. It is very high in protein and while it does have a higher level of fat than other organ meats, these healthy fats are essential for normal body function and are also beneficial for the health of a dog’s skin and coat.
Beef Kidney is a high protein, low fat organ meat that is a good source of Vitamins B12 and B6 (necessary for proper function of the nervous system and brain) as well as folic acid and numerous other vitamins and minerals.
Whole Wheat Flour is high in fibre and higher in protein than white flour. It is a healthier alternative when flour is required for a recipe.
Whole Eggs are an excellent source of protein and choline as well as a very good source of lutein (helps boost the immune system and may be beneficial to eyesight), selenium, iodine and Vitamin B2.
Sucrose is present in our dog food as a humectant only (prevents mould and bacteria growth). Rollover ensures that the absolute minimum possible is used (safe upper limit is 35%**; Rollover uses 13%) and sucrose is easily digested by dogs.
Oat Flakes help to improve and regulate digestion, reduce blood sugar, and help to keep your dog feeling fuller, longer. Oat flakes are high in amino acids, vitamins and minerals.
Salt is a critical requirement for all living beings and, as its components are not synthesized by dogs naturally, is required as a supplement in their food. Rollover adds only sufficient salt to ensure your dog has the required amounts of sodium and chloride for optimal health.
Folic Acid helps to digest and utilize proteins, aids in tissue growth and cell function and is necessary for the production of red blood cells and the synthesis of DNA.
Biotin is needed for cell growth and the metabolism of fats and amino acids.
Choline is an essential nutrient that is required for the formation of cell membranes and is also helpful in preventing the formation of a fatty liver.
** National Research Council, Nutrient Requirements of Dogs and Cats, 3rd printing September 2011, pg 73, table 4-9

Crude Protein
13% min

Crude Fat
5% min

Crude Fibre
5% max

45% max


Dog Size
Full Feed
400g Roll
800g Roll
2kg Roll

Toy (3-12 lbs)
70 – 200g
1 – 2.75″
0.5 – 1.75″
0.25 – 1″

Small (13-20 lbs)
200 – 290g
2.75 – 4″
1.75 – 2.5″
1 – 1.5″

Medium (21-50lbs)
290 – 560g
4 – 8″
2.5 – 5″
1.5 – 3″

Large (51-100lbs)
560 – 935g
8 – 13.5″
5 – 8.5″
3 – 5.25″

For pregnant or lactating females, food requirements will vary; double to triple the amount of food may be needed. For puppies (from about 4 – 14 months of age), feed up to double the adult quantity (for the same body weight), split into two or three daily feedings. Again, these are guidelines only; always be sure your dog is receiving sufficient calories without over-feeding.


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